Not all elements of the marketing mix are necessarily changed from one segment to the next.For example, in some cases only the promotional campaigns would differ.
Recommended Reading Schewe, Charles D., and Alexander Hiam, The Portable MBA in Marketing This book is a crash course covering most of the marketing topics taught in MBA programs, including the marketing concept, the 4 P's of marketing, marketing research, marketing strategy, and segmentation, targeting, and positioning.
The textile industry employs about 51 million people directly and 68 million people indirectly.
India's overall textile exports during FY 2015-16 stood at US$ 40 billion.
The textiles industry is also labour intensive and is one of the largest employers. First, the unorganised sector consists of handloom, handicrafts and sericulture, which are operated on a small scale and through traditional tools and methods.
The second is the organised sector consisting of spinning, apparel and garments segment which apply modern machinery and techniques such as economies of scale.